James Holder was a businessman who sold defective smoke detectors.
Holder's company put defective smoke detectors in low-income neighborhood housing, causing countless deaths, and prompting a lawsuit against his company. While by his pool, Holder finished talking with an associate about how now that the lawsuit was over, they could focus on acquiring Unidac Industries. Afterwards, the beer in Holder's hand was shattered by an arrow from The Hood, who confronted him about the deaths he had caused. Before The Hood could subdue him, James was killed by Deadshot using a bullet laced with curare, on Warren Patel's orders, because he was also interested in acquiring Unidac Industries.